Promocodes

Overview

The service represents a promo code management mechanism on the platform. It allows creating, activating, and tracking the use of special codes that users can enter to receive rewards in the form of virtual currency or other bonuses. The system is an important marketing tool for user retention and conducting special promotions.

Core Functionality

Various types of promo codes are used:

Standard promo codes with fixed rewards
Dynamic codes with decreasing rewards
Limited codes with activation limits
Temporary codes with validity periods
Easter eggs with special links

The system allows flexible promo code management:

Grouping codes by categories
Setting activity periods (activation and deactivation dates)
Assigning priority
Defining activation limits
Linking to specific currency types
Adding localized descriptions and secret messages

Rewards

Each promo code is linked to a specific type of reward:

Initial reward - original currency amount
Current reward - current value (may decrease)
Minimum reward - reward lower threshold
Decrease value - how much the reward decreases after each activation

Users can activate promo codes:

Through special input form in the interface
One user can activate each code only once
System is protected against multiple incorrect input attempts
Upon successful activation, user receives reward and notification

Statistics and Analytics

The system maintains complete statistics on code usage:

Number of activations for each code
Which users activated the code
Total amount of distributed rewards
Code effectiveness and popularity

Business Processes

Code Creation and Management

Code Generation
- Manual creation of promo codes with unique names
- Automatic generation of unique character sequences
- Ability to clone existing codes
- Creating code series with similar parameters
Parameter Configuration
- Determining reward size and type
- Setting validity periods
- Configuring activation limits
- Setting up reward decrease rules
Grouping and Categorization
- Combining codes into thematic groups
- Linking to marketing campaigns
- Creating code sets for different purposes

Marketing Channels
- Email newsletters
- Social media publications
- Inclusion in printed materials
- Announcements during events and broadcasts
Partner Programs
- Providing unique codes to partners
- Tracking partner code effectiveness
- Calculating rewards based on activations
Internal Mechanics
- Easter eggs and hidden codes in the interface
- Rewards for specific platform actions
- Code integration into quests and tasks

User Code Activation

Input and Verification
- User enters code in special form
- System checks code validity
- Verification of activations by this user
- Checking limits and validity periods
Activation Processing
- Creating activation record
- Calculating reward size
- Decreasing current reward (if configured)
- Incrementing activation counter
Reward Crediting
- Crediting appropriate currency to user balance
- Creating transaction with source indication (promo code)
- Sending notification to user
- Generating code activation event for other modules

Analytics and Optimization

Effectiveness Monitoring
- Tracking activation numbers over time
- Analyzing popularity of different code types
- Evaluating impact on user engagement
Pattern Identification
- Identifying most active users
- Analyzing activation time after code release
- Correlation with other user activities
Strategy Adjustment
- Changing reward sizes and types
- Optimizing distribution channels
- Planning code release frequency